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OpenAI wants to sell more ads in ChatGPT, but advertisers are struggling with basic tools

Via The Decoder
Thursday, Apr 16, 2026 · 3:23PM
Summary

OpenAI is expanding its advertising business in ChatGPT and introducing new pricing models. But early advertisers are running into a lack of tracking tools and limited targeting options. The article OpenAI wants to sell more ads in ChatGPT, but advertisers are struggling with basic tools appeared fi

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