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KPMG fabricated AI case studies in a report designed to sell clients on AI adoption

Via The Decoder
Sunday, Jun 14, 2026 · 9:40AM
Summary

KPMG published a report on AI in business that contained fabricated case studies involving UBS, the NHS, and other organizations. GPTZero CEO Edward Tian, who helped uncover the errors, warns of "secondary hallucinations," flawed claims from trusted consulting firms that spread unchecked. KPMG has s

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