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From User Sequences to Scaling Laws: A Multi-Stage Architecture for Meta’s Ads Ranking

Via Meta Engineering ML
Wednesday, Aug 5, 2026 · 7:20PM
Summary

Every day, Meta’s recommendation platforms handle billions of user interactions, generating rich temporal signals that capture individual preferences and intent across products, ads, and content. In our 2024 post on sequence learning for ads recommendations, we showed how modeling the order and timi

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