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AI is changing how small online sellers decide what to make

Via MIT Tech Review AI
Monday, Apr 6, 2026 · 11:00AM
Summary

For years Mike McClary sold the Guardian LTE Flashlight, a heavy-duty black model, online through his small outdoor brand. The product, designed for brightness and durability, became one of his most popular items ever. Even after he stopped offering it around 2017, customers kept sending him emails

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